The online car market industry in Switzerland is experiencing an exciting yet challenging time. Established platforms like Autoscout24.ch and Autolina.ch dominate the market, but rising listing costs are posing financial hurdles for car dealers and private sellers.
Autoscout24.ch – The Market Leader with High Costs
With 158,000 listings and 4.5 million visitors per month, Autoscout24.ch is undoubtedly a heavyweight in the industry. The cost for dealers wanting to list up to 25 vehicles is approximately CHF 560 per month. This price covers only a limited number of photos per listing and excludes additional services that can further increase costs. A single listing costs CHF 59 for 14 days, which amounts to about CHF 118 per month. With additional options, the cost of a single listing can rise to CHF 300.
Autolina.ch – Mid-Range Pricing, Lower Reach
Autolina.ch offers a somewhat lower rate of around CHF 196 per month for up to 30 vehicles. With 92,851 listings and 422,000 visitors per month, it provides a smaller but still significant reach. The platform appears to be a mid-range alternative, though the costs remain a challenge for many users.
Carmarket.ch – Dealer Platform
Carmarket.ch, with 21,000 listings and nearly 279,000 visitors per month, offers its services exclusively to dealers. Subscription and individual listing prices are not publicly available.
Smaller Marketplaces and Their Limitations
The combination of tutti.ch, anibis.ch, and ricardo.ch offers various models, from free individual listings to high sales fees. Tutti.ch is not exclusively for cars but attracts 2 million visitors per month. For car dealers, the AutoPro M subscription allows 25 active listings for CHF 239 per month. Private users can post listings for free. Ricardo.ch reaches 3 million visitors monthly and has 8,929 car listings. The platform does not charge subscription fees, but selling a car incurs fees between 8% and 12% of the sale price, up to a maximum of CHF 290. These platforms have their own limitations, whether due to fewer listings or a less specialized target audience.
Automo.ch – A New Player Challenging the Status Quo
This is where automo.ch comes into play, offering an affordable and user-friendly alternative. With a subscription price of just CHF 55 per month, dealers can list unlimited vehicles and benefit from unlimited listing time. There is no pricing model for individual listings here, as all services for private individuals are free.
The Importance of New Market Participants
The introduction of new market players like automo.ch is crucial for the vitality and diversity of the market. They not only bring new ideas and approaches but also compel established players to rethink their business models and pricing. This can lead to fairer prices and better services for all users in the long run.
Supporting new platforms is not just a vote for competition but also a sign of innovation and fair market conditions. In a market dominated by a few large players, fresh concepts like automo.ch can offer a welcome alternative for consumers and professionals seeking more cost-effective and flexible solutions.
