Please follow the publication guidelines below as well as the legal requirements, particularly the Federal Act against Unfair Competition, the Price Disclosure Ordinance, and the Energy Ordinance. automo.ch reserves the right to remove advertisements or parts thereof that do not comply with the publication guidelines or legal requirements.

Guidelines for Vehicles
1. Each vehicle may only be advertised once at a time.
2. The advertiser must actually be in possession of the offered vehicle. Vehicles that have already been ordered or still need to be ordered may not be advertised.
3. Directly/parallel imported vehicles must be marked as such in the advertisement.
4. Advertised vehicles must be available for viewing, test drive, and delivery within a period of one week.
5. The location of the offered vehicle and the provider must be in Switzerland/FL.
6. Search ads are not permitted in the vehicle market.
7. The information about the vehicle provided in the advertisement must be truthful.
8. One vehicle may be listed per advertisement; make and model cannot be changed afterwards.

Mandatory Information for Passenger Cars with Less Than 2,000 km Mileage

 Energy consumption in the common unit
* CO2 emissions in g/km
* Energy efficiency category

Mandatory Information for Commercial Vehicles with Less Than 2,000 km Mileage
* Energy consumption in the common unit
* CO2 emissions in g/km

Price
The “Price” field must contain the final consumer selling price, i.e., the amount the consumer must ultimately pay (see also the Price Disclosure Ordinance). This includes, in particular, VAT (for businesses) and any fees. Monthly leasing fees or rental prices may not be stated in this field. The requirements of the Price Disclosure Ordinance must be fully complied with. The displayed conditions and leasing rates must represent a real offer and be truthful. The published price and leasing rates must correspond to the amount the customer must ultimately pay. In particular, the provisions of the Federal Act against Unfair Competition and other provisions related to consumer credit and leasing apply. In case of violations, we reserve the right to block the account.

Vehicle Images
automo.ch recommends illustrating the advertisement with images, as this significantly increases attention. Images must represent the actually advertised vehicle. Only original images are allowed. The vehicle must not be obscured and must always be in the foreground. The photos must not be misleading and must reflect the actual condition of the vehicle. Image editing is not permitted. Only the insertion of a virtual background wall to optimize the image quality is accepted. The advertiser is responsible for ensuring that the images used can be used without restriction and that no third-party rights (especially copyrights) are violated.

Spare Parts and Accessories
The insertion of spare parts and accessories for vehicles is not allowed.